We’re always going hard on utilities and plan to continue evolving our forging events mechanics, allowing people to forge physicals of their Clone’s fit, bringing some of their avatar identity to their IRL live, as people start to cosplay their characters IRL more and more. It’s a full ecosystem, being built live, and the avatars are just the tip of the iceberg. The fact we’ve been developing all in 3D, and are giving access to 3D files to the future Clone owners, is a game-changer in the sense that, not only will people be able to express themselves with their avatars, but we envision a new kind of relationship forming between owners and 3D creators who will create bespoke content for the avatars, replicating what we’ve seen with Fortnite 3D models ripped by blender creators, creating content for Twitch streamers and YouTubers. On the clothing side alone it’s like a full-blown fashion collection coming out.Ĭlone X is the start of a full ecosystem for RTFKT, an evolution of our Brand that we think will redefine how you think of fashion brands, going beyond ‘clothes’. We created the avatars and traits to merge all the things we love, from anime to sci-fi and streetwear. RTFKT Studiosīenoit Pagotto: It's the most ambitious project we’ve created so far, a new pillar for our brand experience and our community. Let me know what projects you want to see in the future.CloneX is a long awaited project. If you like this report, please share it with others! And feel free to hit reply or reach out on Twitter to say hi. I guess we'll soon find out what's in the box! They're building out a real project with web3 principles, and letting RTFKT do what they do best. This doesn't feel like a cash grab (yet). I'm impressed so far that Nike is stepping into the NFT space with authenticity. Avatars, wearables and metaverse land itself. It feels slightly scattered, but you can see how they're slowly bringing everything together. And they've got the firepower of Nike behind them. Now they're building the most elaborate metaverse ecosystem I've seen so far. RTFKT has been pushing the NFT space forward since 2020. I hope not, and there's no evidence so far, but something to watch out for. Will a big, corporate entity squash that? Will they push RTFKT away from web3 values? RTFKT got here by being wildly experimental and open with the web3 community. It's tricky for newcomers to easily see where to start. It took me a while to piece this report together and figure out how it all aligns. RTFKT has released sneakers, wearables, 20,000 avatars, metaverse spaces and now the MNLTH. In theory, this ensures value is preserved for the core product. Other projects, like Doodles, are working on how to reward holders while also limiting supply. There's a risk of RTFKT flooding the market with products, which could dilute the value. I always like to look for the downsides in any project. This is fairly generous compared to CryptoPunks and Doodles which have a $100k cap.īUT if you own a CloneX with a Murakami trait, you are not entitled to any commercial rights. If you own a CloneX, you can commercialise it up to $1 million. I haven't been able to figure it out fully yet, especially since they got acquired by Nike. Go follow them if you want to learn more. I learned a lot from these accounts and RTFKT holders. They have an all-star team in community, AR and others. So, who’s building all this? The core RTFKT team is:īefore RTFKT, they worked together for years on music videos, hip hop logos, luxury brands, sneakers and augmented reality. Avatars, wearables, AR, metaverse pods, 3D displays. You can slowly see how this all fits together. If you bought an RTFKT sneaker in 2020, here’s what you got since:ģ reserved spots to mint a CloneX at 0.05E (now at 14E floor)Įvery CloneX got airdropped a Spacepod (1.5E) RTFKT is one of the most generous projects I’ve seen yet. The obvious theory is Nike NFT sneakers, but there are some really elaborate theories out there! Super cool. The Discord is full of people trying to guess what’s inside, and what triggers it. They’re going to start dropping clues and quests which will ‘evolve’ until is finally revealed. It can only be triggered by the community. The reveal will be triggered by an event or action … not a date.
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